Republic TV is already making an impact in the online video news world: The provider has delivered over 4 million video views of its Republicworld.com since it was launched in July.
Delivered to users over satellite, cable channels and online via 24/7 simulcast, Republic TV views have an average of a video watch time of over 20 minutes on its website streamed live and on-demand.
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What’s remarkable about Republic TV’s presence in the market is that its growth comes in a market where there are over 390 other news channels it competes with viewers time.
According to data from the Broadcast Audience Research Council, Republicworld.com became the most-watched English news channel in India its first week of airing with 52% viewership.
The station continues to maintain its lead with a consecutive 21-week leadership run and 35% plus average viewership. Republic TV’s audiences across the world view live debates, in various player format options, and get customized experiences on mobile and desktop.
But even with all that momentum, Republicworld.com is not sitting on its laurels. The provider plans to release an app to further improve its news distribution options.
Unsurprisingly, a key focus of Republicworld.com is providing a mobile experience. Jay Chauhan, COO, Republicworld.com, said in a release that it is creating video experiences for mobile devices enables it to differentiate from other news delivery outlets.
“Vertical videos created specifically for a highly mobile audience, audience interaction within the video player and virtual reality are key drivers that we firmly believe will help us in achieving this,” Chauhan said. “Our upcoming mobile App launch will also deliver a whole new way of experiencing and interacting with our content.”
At the heart of the Republic TV offering is Brightcove, which provides cloud solutions for delivering and monetizing video across connected devices.
“Brightcove was a well-matched partner for us since it is has an intuitive OVP that suited our workflow, a fast video player that supported 360 videos out of the box and upcoming support for H.265,” Chauhan said.