Rob Lowe warns advertisers away from 'crappy online video'; Stan Lee partners with YouTube

More online video news from across the Web:

> This week's TV upfronts may see intense pressure on pricing from ad buyers--the worst in years. Story

> Speaking of which … actor Rob Lowe pitched online viewability standards for Fox at its upfront, warning advertisers to avoid buying "crappy online video" ads. Story

> Spotify may be laying the groundwork to get into the video side of the streaming business. Story

> Stan Lee is partnering with YouTube on an original content initiative called "World of Superheroes." Story

> Showtime will launch its own streaming service to rival HBO Now sometime in the coming months, CBS chief Les Moonves told investors. Story

> Amazon Studios is greenlighting six new kids' pilots for its upcoming season. Release

> Only 54 percent of online video ads are viewable by people, a new Google study finds. Story

> Netflix CEO Reed Hastings said 4K will be a contributing factor toward the demise of cable. Story

And finally… Advertising revenue worldwide from online video has doubled in the past three years, to $11.2 billion, an IHS and Vidiro study revealed. Release

Suggested Articles

A common trope maintains that the words “Apple” and “less expensive” don’t belong in the same sentence. But the company could benefit from putting a cheaper…

Dish Network has hired Kannan Alagappan, who previously served as chief technology officer and head of technology for Australian telco Telstra, as its new CTO.

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.