Rogers signs content deal with CBC; will have World Cup games

Canadian operator Rogers Communications, which last week launched a TV Everywhere product, has signed a deal with the Canadian Broadcasting Corporation that will give it access to hours of primetime series, news, children's programming and premium sports programming. Rogers said the content will be available immediately on three platforms, Rogers Digital Cable, Rogers On Demand, and Rogers On Demand Online, and said it will also be available to customers on its soon to be launched Rogers On Demand Mobile platform.

For Rogers, which along with cable TV, Internet and telephone services also is Canada's largest provider of wireless voice and data communications services, the deal with CBC provides some much needed depth of content for its TV Everywhere offering. CBC/Radio-Canada, Canada's national public broadcaster, delivers a range of radio, television, Internet, and satellite-based services and is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

"With CBC content, our cable and wireless customers will have access to an incredible variety of entertainment, available to them when they want, where they want it," said David Purdy, Vice President. Video Product Management, Rogers Communications. "It's about giving control to our customers and providing the ultimate entertainment experience they can expect from Rogers."

The deal includes:

  • Extended linear channel availability and cross-platform content of CBC's specialty channels bold and documentary, now available as part of the Rogers Digital Cable VIP package.
  • More than 20 hours of CBC News Network, bold and documentary available on Rogers On Demand, in addition to Rogers On Demand online and Rogers On Demand Mobile to those with matching cable subscriptions
  • Cross-platform access to premium sports programming including the 2010 FIFA World Cup
  • CBC programming favorites including primetime and daytime, available in catch-up viewing on Rogers On Demand, Rogers On Demand Online and Rogers On Demand Mobile.

For more:
- see this release

Related articles:
Canadian MSO rolls out TV Everywhere product, Rogers on Demand Online
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Canadian cable company Rogers goes live with On Demand Online

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