Over-the-top set-top box Roku today said it had signed startup indie film distributor Inmoo to a deal that will allow thousands of free, high-quality Indie movies to be streamed across Roku devices.
Inmoo last year was launched by actor David Arquette (whose other claim to fame is his marriage to Courtney Cox) to give indies access to an online audiences. It has connectivity with Facebok and about 3,000 movies in its library.
The content is sourced directly from producers, directors, and distributors and includes-like Hulu-regular commercial breaks during the film.
"Inmoo is a great addition to our growing content library," said Jim Funk, vice president of business development at Roku. "Our more than one million customers will enjoy the array of Indie movies that Inmoo offers."
Inmoo's platform allows users to comment, rate, recommend, and share their favorite Indie movies and clips with friends through deep integration with the most prevalent social networks. Focused on an excellent user experience, Inmoo created a custom video player that adapts to the user's available bandwidth and CPU utilization to provide the best viewing experience possible. Their custom-built open API allows any third-party developer to create their own application that can leverage the Inmoo infrastructure.
Roku has been adding programming by the handfuls and increasingly is seen as a major player in the OTT arena, even though it currently has just a million or so players in consumers' hands. The company also has landed shelf space in some significant retail space, including Best Buy.
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