Web-based TV technology platform Clearleap and over-the-top delivery platform Roku are partnering on a project they say will bring consumers more premium television content, including movie libraries of major studios to programs traditionally limited to pay TV services.
The arrangement leverages Clearleap's cloud-based universal video platform for content management and service delivery, giving pay TV operators and premium programmers an opportunity to offer content with a branded channel on the Roku player.
VOD transactions will post directly through viewer's pay TV subscription information, allowing Roku users to consume free or pay VOD titles that are part of their subscription package, with transactions posting as part of their monthly TV service bill.
The partnership helps position Roku as a low-cost STB solution to the broader pay TV industry. It also signals Clearleap's intentions to expand its platform from a cloud-based solution found inside cable and IPTV ecosystems to a universal video technology platform designed for any type of operator and programmer focused on the ten foot television viewing experience.
Clearleap's platform is currently deployed in thirty pay TV systems, including six of the top ten U.S. cable operators.
The Clearleap/Roku managed IP VOD solution will be in multiple trials over the next six months, and the companies expect to launch a limited commercial deployment with a pay TV operator by the end of the year.
For more:
- see this release
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