Roku is bringing its streaming devices to more international markets with plans to launch new devices in the growing Canadian and Latin American markets.
In Canada, Roku is launching its Roku Express, a device the company says is five times more powerful than its predecessor in a smaller size. Priced at $39.99, the device comes with a complete package, including a remote control and HDMI cable.
The Roku Express is expected to be available in November from Best Buy, Walmart, Amazon, Staples, The Source, London Drugs and other retailers.
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Roku is also hoping to make an impression on the Latin American video market by making its streaming platform available to consumers and content publishers in Central America, Argentina, Chile, Colombia and Peru.
The company unveiled two players that will come to market in the coming weeks: the Roku Express+ which supports HD streaming, and the Roku Streaming Stick+ capable of streaming HD, 4K and 4K HDR at up to 60 fps. Content publishers that want to use the internet to deliver video to consumers can develop streaming channels for the Roku Channel Store in Latin America.
Roku streaming players will be available in Argentina, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Peru in the coming weeks from retailers.
“Streaming is gaining popularity quickly around the world, and in particular, in Latin America because it allows consumers to watch TV on their terms. To meet the demand we are launching our affordable and easy-to-use streaming players in various countries in Latin America,” said Chas Smith, general manager of Roku TVs and players, in a release.
Canada and Latin America are just two of several international markets where Roku has been extending its service to further its influence on the OTT streaming market. Earlier this year, the video device provider launched the Roku Express and the Roku Streaming Stick+. Meanwhile, Roku is also launching the Roku Express in France.
Despite expanding its reach in Europe, Canada and other international markets, in the U.S., Roku has emphasized the growth of the platform side of its business.