Over-the-top STB maker Roku is teaming up with Flixster, one of the web's more popular movie communities and a major player in the mobile movie-information sector, to bring the latest theatrical, DVD and VOD movie trailers to home TVs.
The newest Roku channel features Now in Theaters, Coming Soon, New on DVD and Certified Fresh (which features Tomatometer scores from Rotten Tomatoes).
Roku customers can search Flixster's entire database of movie trailers and then search for those same movies to watch through one of Roku's partners including Netflix and Amazon Video On Demand.
"We think there is a great fit between discovering movies with Flixster and watching them on-demand on the Roku player," said Anthony Wood, Roku's founder and CEO.
The Roku play is Flixster's first foray into the home entertainment category. Flixster and Rotten Tomatoes provide a database of more than 250,000 movies; 2.3 billion user reviews; 500,000 critic reviews; and more than 20,000 trailers and videos. Both companies are privately held.
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