Roku reportedly set for $200M funding round

Roku
Streaming media device maker Roku doesn't have a competing content business, making it an attractive partner for providers like Comcast. (Roku)

Long rumored to have IPO plans, Roku is in advanced talks to receive a new private round of investment worth at least $200 million, Fortune reports.

According to the report, the OTT player and software maker has a “post-money” valuation of approximately $1.5 billion. The funding round will reportedly be led by U.S. investors, but "not standard Silicon Valley venture firms."

To date, Los Gatos, California-based Roku has garnered $210 million in investment from media companies including Hearst Ventures, Viacom, Fox Networks and Netflix. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Comcast clarifies pricing strategy for Xfinity TV app on Roku

As pay-TV operators test the waters of OTT distribution, Roku—which doesn’t have a competing content business—has become a key partner. 

In January, for example, Comcast began beta testing its Xfinity TV app on the Roku players of its customers. 

"Roku is one of the largest providers of streaming TV devices and an innovative pioneer in the space, and we are thrilled to provide Xfinity TV customers with access to their subscription across Roku devices," said Mark Hess, senior VP at Comcast Cable.

Roku has not commented on the report of the new funding round. 

Suggested Articles

Hulu with Live TV will raise the price of its base package by $10, bringing the cost up to $54.99 per month. The price change will kick in on Dec. 18.

As AT&T TV Now falls back in the pack, Sling TV and Hulu with Live TV have emerged as the co-leaders among virtual MVPDs in terms of subscribers.

Verizon's Stream TV device, for now, doesn't support Netflix.