Roku today revealed that it brought in $400 million in revenue during 2016.
The company’s media and licensing segment, which includes content consumption and promotion, licensing and advertising sales on the platform exceeded $100 million in revenue in 2016.
“Our strategy to grow accounts, engage our audience, and increase monetization is clearly working with 46% year-over-year growth in active accounts, 70% year-over-year growth in streaming hours and 100+% year-over-year growth in media and licensing revenues,” said Roku Founder and CEO Anthony Wood in a statement. “The investments we are making in our platform to enable advertisers and content publishers to reach our rapidly growing audience are paying off, and we are still in the early stages of our capabilities.”
Roku is not a public company and therefore not required to report annual results. The fact that the company is disclosing annual revenues seems to hint at Roku’s interest is pushing forward with a long-rumored IPO.
The revenue reveal from Roku follows reports last week that the company was on the verge of raising a $200 million round of funding. According to Fortune, the deal values Roku at around $1.5 billion and could rise about $200 million due to secondary sales by existing investors.
While Wood has for years dodged questions about a Roku IPO, the company’s growth trajectory keeps the conversation going.
Roku recently announced that 13.4 million active accounts streamed a record 1 billion hours of video and music in December 2016 and that Roku customers streamed a total of 9 billion hours in all of 2016. According to Nielsen, in December 2016, Roku accounted for 48% of active streaming players in the U.S., according to a news release.
Roku said that, according to IHS, in 2016, Roku TV models accounted for 13% of all smart TV sales in the U.S.