Rumor mill: Hulu weighing $2B IPO

Hulu executives are talking to investment bankers about a $2 billion public stock offering as early as this fall, as the video hub looks to take advantage of its growing ad revenues, profit from which it says will top $200 million this year, and its increasing visability with users.

It's not the first time a Hulu IPO has made its way through the rumor mill; the Wall Street Journal interviewed Hulu CEO Jason Kilar about the possibility in July, but today, the New York Times has what appears to be a firmer lead on the possibility of an offering, although it cites anonymous sources.

Hulu, the offspring of a deal three years ago between News Corp., Disney and NBC Universal, launched a beta of its Hulu Plus subscription service a little more than a month ago and is intending to roll it out publicly soon. comScore reports the site served up 566 million ads in June, twice as many as YouTube served. But, video viewership, at 24 million, is a fraction of YouTube's 144.5 million in June, comScore reported.

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