In-stream video ad provider ScanScout says it has closed an $8.5 million Series B funding round with an investment from Singapore-based EDB Investments. The funding will be used to help the company grow its U.S. and Asian efforts. ScanScout will establish its first office in Asia, opening a Singapore headquarters.
ScanScout earlier this month launched a Super Pre-Roll video ad unit that integrates interactive elements into pre-roll clips. The ads, like this one from Unilever for Vaseline Sheer Infusion, use interactive overlays to more deeply engage viewers.
"ScanScout continues to provide advertisers and consumers the best experience with in-stream video ads and EDBI's investment will ensure that we maintain that practice," Bill Day, CEO of ScanScout said in a prepared statement.
Added Swee-Yeok Chu, CEO of EDB Investments: "ScanScout has proprietary technologies that are scalable and borderless, and
fit very well with EDBI's investment interests in the exciting field of digital media. With its novel underlying technologies and the strong growth of online videos in the industry, we look forward to ScanScout expanding its international footprint and growing new capabilities in Singapore as its global launch point in Asia."
- see this release
ScanScout marries pre-roll ads with interactivity