Another month, another record. September saw more than 168 million U.S. Internet viewers watch some 26 billion videos, more than 40 percent of them on Google sites. That’s a whopping 10.4 billion video views--nearly all of them (about 99 percent)--on YouTube, reports comScore.
If you’re wondering, 168 million goes into 26 billion about 154 times, which averages out to a 5.13 video views every day per viewer. In August 161 million unique viewers in the U.S. watched 25.6 billion online videos, and those both were record performances for the industry. Microsoft sites, which finished in second place in August, slipped to sixth place in September, behind Google, Hulu, Fox Interactive Media, Viacom Digital, and Yahoo! sites.
Google viewers watched the most videos per viewer, 82.7, followed by Fox with 9.4 videos per viewer. In September, comScore says, nearly 85 percent of the total U.S. Internet audience viewed online video, and they watched it for about 9.8 hours. The average online video length? About 3.8 minutes.
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