Skip that pre-roll ad? That'll be 10 cents

Video ad company SpotXchange is offering viewers a way to opt out of watching pre-roll ads, while still monetizing video. The company is launching a new service, called SkipIt, that allows users to pay 10 cents for each pre-roll they choose to skip while watching videos on a variety of sites. SpotXchange said it will then pay Web publishers (more than they would actually have gotten from a view). There haven't been a lot of publishers who've signed up yet--the site just launched this week--and, it's too early to tell if the option will be a hit or miss with consumers. Article

Suggested Articles

A common trope maintains that the words “Apple” and “less expensive” don’t belong in the same sentence. But the company could benefit from putting a cheaper…

Dish Network has hired Kannan Alagappan, who previously served as chief technology officer and head of technology for Australian telco Telstra, as its new CTO.

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.