Skip that pre-roll ad? That'll be 10 cents

Video ad company SpotXchange is offering viewers a way to opt out of watching pre-roll ads, while still monetizing video. The company is launching a new service, called SkipIt, that allows users to pay 10 cents for each pre-roll they choose to skip while watching videos on a variety of sites. SpotXchange said it will then pay Web publishers (more than they would actually have gotten from a view). There haven't been a lot of publishers who've signed up yet--the site just launched this week--and, it's too early to tell if the option will be a hit or miss with consumers. Article

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