Sling TV marketed to younger audience, but could appeal to older demographic

Cord cutting has largely been seen as the domain of millennials: that younger generation with lots of tech savvy but not much money. However, an analysis of Dish Network's new OTT service, Sling TV, finds that its basic channel lineup skews to a much older audience. That raises the actual median age of potential Sling TV viewers to 48. FierceCable takes a closer look at what this darn world is coming to in this article.

Suggested Articles

Roku is serving up another screen-time option for busy parents: a free-with-ads “Kids & Family” section of its Roku Channel featuring human-curated TV…

AT&T’s overlapping online video options and brand names are kind of confusing.

Xumo announced Monday that its free, ad-supported streaming TV service is now available on Comcast’s Xfinity X1 platform.