Some news, all the time… WSJ expands online, OTT biz news play

Want to read The Wall Street Journal online? Pay up. Want to watch the WSJ online or on your iPad or connected TV? It's free, and getting better.

wsj - ipad

The WSJ on the iPad or a connected TV is free.

The WSJ currently offers more than three hours a day of content online, but the News Corp.-owned (NYSE: NWSA) publication says it plans to up that total considerably. Tuesday, it released WSJ Live an app for Apple's (Nasdaq: AAPL) iPad that also works on an array of STBs and connected TVs.

WSJ Live includes live and on-demand video, and gives, as you'd expect, the latest news from the markets, the technology sector and more. It's delivered in seven 30-minute segments, starting at 8:30 a.m., but also will have breaking news.

It's all ad-supported, right now, and, according to the New York Times, which also has played around with news delivered online, is designed to draw in more viewers and the high-end advertisers who used to spend a lot of cash in its print edition.

As WSJ Deputy ME Alan Murray explained: "Because of the broad scope, we have more opportunities to showcase our journalism by bringing breaking news, analysis and insight closer to our current readers while simultaneously tapping into new audiences."

Murray said the expanded format has been a "money-making enterprise."

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