Sorenson launches hybrid encoding solution that combines local and cloud-based power

Sorenson Media Tuesday rolled out a hybrid version of its cloud-based video encoding platform that allows customers to encode on-premise, using their own computers until they need to rapidly scale up, giving them additional flexibility in handling large quantities of video by going to the cloud as needed.

Sorenson said its Sorenson Squeeze Server On Premise is the first hybrid model of its kind, providing businesses with high-volume, high-quality encoding capacity.

"This is really a new way of thinking about maximizing return on investment. Companies can use the server infrastructure they already have and grow their operations further in the cloud with a single, high-quality solution that is unique to Sorenson Media," said Peter Csathy, president and CEO of Sorenson Media. "We're breaking new ground here that goes well beyond encoding-we're helping companies realize cost efficiencies on a massive scale by enabling them to trade significant investment associated with capital expenses for operational expenses  that are flexible to the needs of the business at any given time."  

With the hybrid model, enterprises can load-balance their video encoding workflow--from queues to video management and business rules--through a single dashboard with a common set of APIs.

Squeeze Server On Premise delivers a wide array of input/output format types, including H.264, Flash and WebM, and optimizes playback on any device through an array of expert-created custom presets.

Squeeze Server On Premise also works in conjunction with each of Sorenson Media's cloud-based enterprise encoding solutions--Squeeze Managed Server or Squeeze Solution Pack--to create a flexible hybrid solution that enables enterprise users to scale up their encoding and workflow capabilities on an as-needed basis.

For more:
- see this release

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