Sorenson Media, which makes the popular video-encoding program Squeeze, says a new chief executive and major product launches helped send it to one of the most successful years in its history, with revenues jumping some 50 percent in the 4Q2009 compared to the previous year's fourth quarter.
The company cited an expanded executive team and the opening of a new office in San Diego as two reasons for its success in 2009. Sorenson also said it would continue to hire aggressively during 2010, following its expansion last year.
Sorenson's expansion helped make its launch of Sorenson 360 -- an in-house video delivery network -- and its release of a major upgrade to its core software, Squeeze to v.6, events of note in the industry. Coupled with a corporate rebranding that included a new website, Sorenson successfully buffed up its already solid customer experience.
For Mac users, Sorenson's Squeeze 6 added seamless integration with Final Cut Pro and iMovie. Its Sorenson 360 now also includes direct-to-iPhone video publishing, a Software Developers Kit for the video player and improved security and workflow.
"This has been a watershed year for our company in every respect," said Peter Csathy, president and CEO of Sorenson Media, who joined the company in February. "But, it's time to stop looking back. ...Overall, next year will represent a seminal year not only for us, but also for the entire online video market opportunity, as businesses of all size begin to recognize -- on a massive scale -- that nothing online is as impactful as video."
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