Sorenson strikes deals with universities for online video solution

Sorenson Media is stepping into the halls of academia, with its online video solutions being adopted by five of the world's most well-known colleges and universities.

The University of Utah has signed up for a total immersion into Sorenson's online video platform,making it available to all 28,000 students, its faculty and staff members. The Utes will use the Sorenson 360 product to assist in curriculum development, delivery and class projects, and also will use the video platform in its marketing and outreach efforts.

Also onboard to varying degrees: Harvard University, The Ohio State University, Loyola Marymount University and Ireland's Dublin City University.

"Our team's work with the University of Utah and other major universities demonstrates the clear competitive advantages we enjoy in the enterprise video marketplace, building upon our 15 years of pioneering technology development," said Peter Csathy, president and CEO of Sorenson Media. "We have a long-standing reputation for innovation and high quality with businesses and video professionals. They know us. They trust us. We are unique in the industry in focusing on the entire video creation and delivery process, from encoding and publishing to delivery of that video content."

Sorenson's Utah connection (the company has its base in Salt Lake City) is allowing it to work closely with the university on a couple of major projects. The first is a system-wide deployment of the Sorenson 360 video delivery network, that includes the storage, management and delivery of video content within and between every individual, department and school in the system.

The second project is a business history educational and branding initiative with the University's David Eccles School of Business; that one includes the deployment of Sorenson's "YouTube in a box" SquishNet application, which lets the school use user-generated video management tools in this effort. This front-end application is customized to brand the Eccles School and match the look and feel of its site.

"Sorenson Media provides us with a potent, fully customized portal that is extremely easy to use and markets our program in highly innovative ways," said Anne Peterson, director of the Utah Business Leaders History Project for the University of Utah.

For more:
- see this release

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