Sorenson takes to the cloud with new encoding solution

STREAMING MEDIA WEST--Sorenson Media has launched a new cloud-based Sorenson Squeeze Server it says will allow it to handle high-volume, enterprise-level video encoding it wouldn't have been able to before.

"This is a big deal for us," Sorenson CEO Peter Csathy said. "Squeeze Server represents a significant expansion of our 'encoding first' mantra here at Sorenson Media. We now believe we have an encoding solution for just about every workflow."

Squeeze Server is built on Amazon Web Services infrastructure, but can be integrated into any third party infrastructure provider. COO Eric Quanstrom said a key to the service is that the server relies on dedicated instances to provide efficient processing of video, so customers won't have to worry about data pipelines being clogged by the demands of other high-volume users. Sorenson said it also is offering a 99.9 percent uptime guarantee in addition to full customer support.

"There's been a lot of interest in Sorenson Server at the show," Quanstrom said. "I think we're coming into this at the right time. People know who we are, in many cases they've used us as a desktop product for years. And, they know they can trust us." 

Sorenson Squeeze Server users have access to all of the fundamental functionality of the company's desk-top encoding application, including advanced pre-processing filters and a broad selection of formats, including Flash, H.264 and WebM. Sorenson Media's developer APIs enable users to create automated workflows to maximize throughput while maintaining control of the video quality. Through the APIs, users can also automatically publish their encoded videos to a host of destinations, such as a content delivery network (CDN), a network folder, a website, a YouTube account, or any number of locations simultaneously.

"We believe that Squeeze Server is the first true enterprise-grade managed Cloud-based encoding solution on the market that focuses on an enterprise's individual needs," Csathy said.  

Pricing for Sorenson Squeeze Server begins at $499 per month for each dedicated server instance with the ability to scale as needed. Each subscription to Squeeze Server also includes a complementary account for the Sorenson 360 online video platform.

For more:
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