Independent media platform Specific Media has acquired online video provider Broadband Enterprises, for an undisclosed amount, in a deal that will combine powerful data, targeting and analytics with the online video marketplace.
"Video is an exciting market, but advertisers have been unable to capitalize on its potential because it currently lacks data, targeting and analytics. We're bringing our expertise to this area to fulfill the promise of video," said Tim Vanderhook, co-founder and CEO of Specific Media. "We chose BBE because the company has a complete solution for brand advertisers, proven technology and a strong leadership team."
Digital video is one of the fastest growing categories in interactive advertising. According to a recent report from the Internet Advertising Bureau and PwC, digital video advertising is up 31 percent in the first half of 2010 over 2009.
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