Sports Illustrated, Turner Sports form digital partnership

Turner Sports and Sports Illustrated are teaming up to launch a new web portal that will combine SI's stories, perspectives and photos with the digital and online video experience of Turner Sports.

Sports Illustrated will create all editorial content across each of its platforms, the magazine, its websites, mobile and the recently launched iPad version of the magazine.

Turner Sports will handle business and technical operations, ad sales, product management and marketing for SI.com and Golf.com, which will be added to Turner's portfolio of 19 digital sports and entertainment sites.

"The Sports Illustrated brand and award winning journalists complement and enhance Turner's portfolio of sports offerings and reflects our combined commitment to bring fans greater content across a multitude of platforms," said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. "The deal also provides greater opportunity for advertisers to expand their reach and activate innovative marketing opportunities to access more potential consumers across multiple platforms. By leveraging Turner's vast digital sports and entertainment portfolio, we expect to provide additional display, sponsorship and video advertising opportunities for SI.com and Golf.com."

Turner Sports has successfully partnered with leagues to create compelling fan experiences and businesses, including the NBA Digital portfolio, NASCAR.COM, TBS Hot Corner on MLB.com, PGATOUR.COM and PGA.com, as well as a strategic relationship with Yahoo! Sports.

Turner Sports also broadcasts a number of events year round on TBS, TNT and truTV, including the NBA, MLB, NASCAR, the PGA Championships and, beginning in 2011, the NCAA Division I Men's Basketball Championship.

For more:
- see this release

Related articles:
NASCAR, Turner team to drive 3D through online video and DirectTV
Turner, CBSSports team up to streaming March Madness on Demand
PGA Championship video soars despite Tiger's tumble

Suggested Articles

AT&T is nearly five months out from the launch of HBO Max and the service still doesn’t have distribution agreements in place with Amazon or Roku.

As for content, audiences have primarily tuned into entertainment and news programming.

Disney may be sandbagging Hulu’s international expansion plans to avoid having to pay more to Comcast, which still owns one-third of the service.