Video advertising agency SpotXchange is making its entire inventory available through its real-time bidding API.
The company said the that it has seen demand for its RTB solution for video grow exponentially since May, with an increase of more than 120 percent in real-time bid requests to 4.6 billion per month.
Since launching its SpotMarket RTB solution for video in November, SpotXchange has provided partners such as Turn, TubeMogul, LiveRail, AdoTube Video Platform, Brainient and MaxPoint Interactive access to in-stream video inventory reaching more than 110 million monthly unique users in over 20 countries.
"SpotXchange is the only video ad marketplace to make 100 percent of our inventory available to our RTB partners," said Michael Shehan, co-founder and CEO of SpotXchange. "RTB is quickly becoming more mainstream because it helps advertisers greatly reduce waste, increase performance and simplify the media trading process."
RTB allows advertisers to tailor their bids on an impression-by-impression basis when bidding on in-stream video ad inventory.
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