Video ad network SpotXchange says it's released from beta an online video ad retargeting platform that helps clients get their message in front of consumers who've previously expressed interest in a specific product by visiting a company's website or information page. The company said its beta testing of online video ad retargeting campaigns converted 400 percent to 1,000 percent better than other forms of targeting, such as contextual and run of network. The most successful retargeting campaigns were in the travel, entertainment and quick-service restaurant verticals.
"Arguably, there is no more effective way to utilize video advertising than retargeting prospective customers with powerful video ads," said SpotXchange CEO Michael Shehan. "Advertisers invest a great deal of money in search, social media, PR, TV, radio and other forms of outreach to drive consumers to their websites. Video ad retargeting allows advertisers to continue an emotional and active dialogue with interested consumers, and convert more prospects into customers."
SpotXchange also is launching a detargeting service that will allow advertisers to stop serving up video ads to consumers who've already purchased a specific product or service from the advertiser.
- see this release