Study: Canadian online video consumption could soon surpass TV viewing

A new study focusing on Canadian online video view habits warns that online video consumption could outpace traditional TV viewing much sooner than previously believed as technology continues to increase the quality of content available on the Internet and new services add additional content.

The survey, by Ipsos Reid and M Consulting reports that nearly all Canadians between the ages of 18 and 24 watch some online video, with more than three-quarters watching at least a few times a week. What may be more surprising is that 68 percent of Canadians 55 and older say they watch some online video as well.

"There is the potential that a critical mass of Canadians could be watching more online video than TV much sooner than experts predicted," M Consulting president Bill Mohri said.

Mohri said some 85 percent of Canadians have access to broadband services, creating a different market for online video than in the U.S. where, he said, some 50 percent of the population has access to broadband.

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