Survey: Tablet PC multi-taskers watch TV, shop simultaneously

A Shopzilla survey of European consumers found that 70 percent of tablet PC users watch TV on their devices while simultaneously shopping on the Internet, a process made possible due to dual-screen technology.

Is this what TV broadcasters and service providers still wary of online TV wanted to hear? Probably not, although multi-tasking while watching TV is nothing new, and even service providers have begun to enable it by offering social media access, supplemental advertising information and even on-screen caller ID to living room TV viewers.

The better news from the survey for the gadget industry is that about 80 percent of tablet PC owners view the new screen in their lives as an addition to their current gadget families, rather than a replacement for a PC, TV or other device.

For more:
- read this Shopzilla release
- see this UTalkMarketing post

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