Taboola and Brightcove announced a partnership that allows Taboola to provide its personalized video recommendation and ads engine to Brightcove's premium clients, including content providers iMediaConnection.com, Kiplinger.com and others.
Taboola’s EngageRank technology analyzes video content and user engagement, offering personalized video recommendations that will allow Brightcove customers to better monetize their content by increasing viewership through targeted text ads displayed alongside the recommendations.
“We help publishers to better monetize their business by connecting the right content to the right user alongside highly targeted ads,” said Adam Singolda, Founder and CEO, Taboola. “Personalizing the video experience in scale as we do creates meaningful lift in high CPM video views that our partners can then go and sell to advertisers.”
Taboola’s video discovery products are being used to generate over a billion monthly recommendations to over 45 million unique users, across a global network of publishers, which includes CNN.com, NBA.com, Kiplinger, eHow, 5min, VideoJug, Howcast and more.
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