TDG: Binge viewing trends vary according to age

TV and Remote Control Image

Whether it is the latest season of "Game of Thrones" or a revamp of "Gilmore Girls," TDG found the concept of binge viewing—otherwise known as viewing more than one episode of a TV series back to back—is becoming more common, with more than 9 in 10 adult broadband users (ABUs) doing it sometimes.

However, the research firm noted that the frequency of binge viewing tends to be more common with younger adults. The new study, "Binge Viewing - A Consumer Snapshot," found that 86% of adult users binge occasionally, while 58% binge daily.

RELATED: Strategy, not original content, will decide the OTT race, analyst says

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

TDG identifies three main groups:

Heavy bingers: Comprising 14% of ABUs, this group binges on a daily basis.

Medium bingers: This group, which binges monthly but not daily, comprises 51% of ABUs.

Light/non-bingers: In this group, 21% of ABUs binge less than once a month, while 14% do not binge at all.

TDG

Age plays a big role in each of these groups, TDG found. For example, 58% of heavy bingers are between the ages of 18 and 34, whereas 56% of light/non-bingers are aged 45 and older.

"The fact that 31 percent of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations," notes Michael Greeson, president and principal analyst at TDG, in a release.

Greeson added that as these consumers age and younger generations steeped in quantum habits follow behind them, “this behavior will only become more prominent, further impacting programming and distribution strategies.”

Suggested Articles

Video product vendor Synamedia is planning to debut at IBC Show a handful of new tools to help content and service providers take on video piracy.

Key details about Apple TV+, the company’s upcoming video streaming service, are still in frustratingly short supply. But MacRumors has uncovered what could be…

Video measurement and analytics company Comscore will lay off approximately 8% of its workforce as part of a plan to reorganize its technology, product and…