thePlatform adds Outdoor Channel as online video customer

White-label video management and publishing company thePlatform has been selected to manage and publish online video for Outdoor Channel's popular website, The network also is using thePlatform's video player technology, including features for sharing video across social networks.

The network is available through a multitude of cable, satellite and telco providers across the United States, reaching 36 million homes, according to Nielsen Media Research., Outdoor Channel's online platform, offers in-depth show and host pages, information on state hunting and fishing licenses and destinations, and an interactive community section where fans can connect and share their passion. also features a broadband video player that enables users to watch an extensive library of thousands of videos, the majority in an HD viewing experience.

"It's another cable programmer starting to open up their library and bring it on line," said Marty Roberts, VP of sales and marketing at thePlatform. "In this particular case, it's really a complement to their cable channel." He said the programmer is using thePlatform's new mpx Beta video management system, as well as the social media capabilities of thePlatform's video player. The player includes 10 integrations with leading social media sites, such as Facebook, Twitter, Digg, Yahoo! Buzz, and provides Outdoor Channel with the flexibility to add more. is currently attracting approximately one million unique visitors per month.

thePlatform, a subsidiary of Comcast, provides online video management services to numerous programmers, leading media companies, and five of the top cable TV service providers in North America, including the largest "TV Everywhere" deployments.

For more:
- see this release