thePlatform, Comcast Wholesale target multiscreen needs with new service

Comcast's wholesale division and thePlatform have joined forces to launch a new product, theVideoPlatform, which gives traditional media and entertainment players like broadcasters and cable operators the ability to quickly launch, manage and maintain multiscreen video services.

thePlatform went through a realignment beginning last fall, with Comcast Wholesale SVP and GM Matt McConnell taking leadership of the unit. "After early successes with customers it became clear that an even tighter alignment across the two organizations would allow for a more rapid expansion and optimization of the combined portfolios to meet the ever-expanding needs of customers," the company said in a release.

FierceCable has more details on this new direction for thePlatform and Comcast Wholesale here.

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