ThePlatform, Comcast's (Nasdaq: CMCA) online video unit, has been on a roll, last month announcing a reseller deal with Real Life Ventures AB in Sweden to extend video publishing, management and development solutions across the Nordic countries of Denmark, Finland, Iceland, Norway and Sweden. The company previously made deals with Alcatel-Lucent (NYSE: ALU) and Telstra to support TV Everywhere initiatives. Today, it has scored another big win, being selected by Liberty Global to aggregate and publish video across the cable operator's footprint.
ThePlatform will provide back-end video management using its cloud-based mpx Video Management system, supporting Liberty Global's TV Everywhere push in 14 countries.
Liberty Global chief executive Mike Fries announced the deal at the IBC convention in Amsterdam during his keynote address.
"We're committed to providing our subscribers even greater access to their favorite shows and enhancing the value of their subscriptions beyond the TV screen," said Ryc Brownrigg, VP of digital technology for Liberty Global. He said thePlatform's mpx system give Liberty Global "a powerful logistics hub that makes it easier for our subscribers to watch premium shows online, while preserving the content rights obligations we have with our content providers."
The mpx system will be phased in to support various online efforts in select regions before expanding globally.
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