Too big to fail? Virtual reality gets big push from content, cable providers

Virtual reality is not 3D TV: that's the consensus in the wake of the Consumer Electronics Show, where the technology got plenty of attention thanks to a heavy hype cycle. The reason certainly isn't hype, a new FierceCable special report says -- companies like Facebook are investing billions of dollars in VR.

"I'm a converted skeptic -- there's just too many big companies involved in it now spending real money for it to be hype," said Parks Associates Senior Analyst Brett Sappington.

Now, with the market for VR forecast to hit $80 billion in the next 10 years, pay-TV providers want a piece of the action. FierceCable details the market's evolving strategy around development and marketing of VR. Check out the special report here.

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