Tremor Media buys ScanScout as video ad network consolidation blooms

Tremor Media, which comScore says is the top video ad network in the U.S., has acquired ScanScout as it positions itself to scale up and offer better targeting to advertisers. The combined company's scale makes it the leader in video ad delivery and unique viewer reach.

comScore's September 2010 report has Tremor as the leading video ad network, behind just Hulu in terms of video ads viewed, with some 526 million. ScanScout was ranked the top video ad network in terms of its potential reach of the total U.S. population, about 47 percent.

As part of the acquisition, Jason Glickman becomes Executive Chairman of Tremor Media and Bill Day becomes the company's CEO.

"By combining Tremor Media's scale and robust publisher platform with ScanScout's unrivaled brand protection and optimization technologies, we are creating the preeminent leader in interactive video advertising," said Glickman.

Online ad network Undertone earlier today announced it had acquired Jambo Media, one of the largest suppliers of online video advertising distribution and technology.

For more:
- see this release

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