Video ad network Tremor Media and in-stream video ad company Innovid are partnering to offer advanced interactive pre-roll ads, across Tremor Media's publisher network of 1,500+ sites. Their offering, vChoice iRoll, extends Tremor Media's current vChoice family of interactive ad formats and makes it the only video ad network to market and re-sell Innovid's iRoll technology.
vChoice iRoll's interactive features include giving consumers the ability to print coupons, view multiple videos, showcase a carousel of products, look up movie show times, and a social media sharing functionality.
"With this partnership we've married the iRoll technology with our robust vChoice ad units to engage consumers with highly interactive in-stream ads that create a lasting brand experience," said Jason Glickman, CEO of Tremor Media.
Innovid CEO Zvika Netter said the partnership with Tremor Media, which claims 192.5 million uniques, gives Innovid the ability to provide the product to advertisers at scale.
"Together, we will give advertisers the most immersive and engaging advertising experience possible," he said.
Tremor Media has more than doubled the size of its network from 2009 to 2010. It offers advertisers real-time audience targeting capabilities, multiple engagement-driven in-stream ad formats including the proprietary vChoice unit and works with an industry leading company for third party ad verification.
The Innovid iRoll delivers targeted, rich media elements into video ads. Clients and publishers including NBC, MTV, CNET, Discovery and more.
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