Turner, CBSSports team up to streaming March Madness on Demand

Turner Broadcasting System and CBSSports have signed a 14-year agreement with the NCAA for Internet and wireless rights to the Division I Men's Basketball Championship. The $10.8 billion deal begins in 2011 and runs through 2024, and will bring every game live to four national networks.

The new agreement sustains the long-term financial stability of the Association.  As with the current contract, approximately 96 percent of the revenue generated from this new agreement will be used to benefit student-athletes through either programs, services or direct distribution to member conferences and schools.

Beginning with the 2011 championship, opening- , first- and second-round games will be shown nationally on CBS, TBS, TNT and truTV.  CBS and Turner will split coverage of the regional semi-final games.  CBS will provide coverage of the regional finals, as well as the Final Four® including the National Championship Game through 2015. Beginning in 2016, coverage of the regional finals will be split by CBS and Turner with the Final Four and the National Championship game alternating every year between the CBS Television Network and Turner's TBS.

Under the new rights agreement, NCAA March Madness on Demand, will continue to be launched from NCAA.com and CBSSports.com. Turner has also secured the rights for any Time Warner digital property. The player will be operated and developed by Turner and have enhanced digital rights allowing the NCAA to deliver content for multiple Turner and Time Warner platforms.

"This is a landmark deal for Turner Broadcasting and we're extremely pleased to begin a long-term relationship with the NCAA and our partners at CBS and to have a commitment that extends well into the next decade," said David Levy, president of sales, distribution and sports, Turner Broadcasting System, Inc. "The NCAA Men's Basketball Tournament has a rich tradition and is one of the most talked about sporting events every year highlighted by the Final Four and the National Championship Game."

For more:
- see this release

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CBS sees record 11.7M hours of March Madness streaming online

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