Live video streams of Turner Sports' NBA All-Star Game and related events saw a significant jump over last year: 50 percent more online viewers streamed the game itself, while its Saturday night preview saw an 89 percent increase in live streams.
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Turner's live stream of the NBA All-Star Game saw a jump in viewers. (Source: Turner.com) |
Turner didn't give exact numbers of viewers, noting only that the game was the highest-rated sporting event last weekend. Ratings for online streams across its TV Everywhere platforms were compiled by Adobe Omniture Desktop and Bango Mobile, while Nielsen compiled television ratings.
Live-streamed sporting events have seen rapid growth. Turner recorded 51 million live streams in the first week of the games it broadcast from the NCAA March Madness collegiate tournament last year, a 40 percent increase over 2013.
The 2015 tournament begins just under a month from now, with ESPN, CBS and Turner slated to air games; CBS will broadcast the final eight games.
For more:
- see the release
- and this NBA.com post
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