TV still dominates video usage, but online is growing

Online video sources are increasingly common in Americans' home entertainment choices, a Consumer Electronics Association study found. Though nearly 80 percent of U.S. adults still get most of their video through traditional pay-TV services, paid streaming video services and free services also make up a large portion of viewing, the survey found.

CEO video content source devices used

Detail from "Video Content Discovery and Purchasing Trends" study.(Source: CEA)

"Access to faster Internet speeds and dramatic advances in mobile technology have changed the face of video content delivery and consumption," Kevin Tillmann, a senior analyst with CEA said in a press release. "Digital content is not necessarily a substitute for traditional content, but instead an additional source from which U.S. consumers can quench their insatiable thirst for video content."

The growth of online video usage hasn't yet toppled traditional TV, a different survey from Simulmedia found. About 283 million U.S. TV viewers watch an average of 146 hours of TV a month. Meanwhile, online video viewers total about 155 million a month watching less than six hours of video, the survey found.

The reports come ahead of the annual spring ad buying season for TV known as the upfronts, and nascent online video event called the NewFronts seeking to capture some of the same marketing behavior online.

For more:
- Read the CEA press release 
- Adweek had this report

Related articles:
AOL pushes 'programmatic' ad buying 
On Amazon, Hulu and Netflix, TV trumps movies 
Premium online video content could siphon TV ad money, analysts say

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