Twitter gets some NBA clips

Twitter began embedding some NBA highlights in certain tweets this week. Through a deal with the basketball league and its digital media partner Turner Sports, the clips will appear within official NBA tweets with the hashtag #NBARapidReplay during the rest of the playoffs, according to a report in Bloomberg.

So far, sponsors include Taco Bell and Sony Pictures, a quick survey of the clips on Twitter revealed. According to the Bloomberg report, Sprint (NYSE: S) is also a sponsor. The ads accompanying the clips run just a few seconds long.

"This is a great way to bring great content onto the platform and have marketers support it," Adam Bain, president of global revenue at Twitter, told Bloomberg.

The move follows a similar deal between Twitter and ESPN.

For more:
- Bloomberg has this story
- CNET has this story
- watch Roy Hibbert block Carmelo Anthony here

Related articles:
Twitter looking for video content deals
Classic MLB clips come to YouTube

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