Twitter began embedding some NBA highlights in certain tweets this week. Through a deal with the basketball league and its digital media partner Turner Sports, the clips will appear within official NBA tweets with the hashtag #NBARapidReplay during the rest of the playoffs, according to a report in Bloomberg.
So far, sponsors include Taco Bell and Sony Pictures, a quick survey of the clips on Twitter revealed. According to the Bloomberg report, Sprint (NYSE: S) is also a sponsor. The ads accompanying the clips run just a few seconds long.
"This is a great way to bring great content onto the platform and have marketers support it," Adam Bain, president of global revenue at Twitter, told Bloomberg.
The move follows a similar deal between Twitter and ESPN.
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