The BBC will for the first time livestream its content on Twitter.
Beginning this week, Twitter and the BBC will partner to bring live election coverage to the Twitter platform. Twitter will livestream the BBC Election Debate on May 31; the two Question Time Leaders Specials on June 2 and 4; the Newsbeat Youth Debate on June 6; and the Election Night Results Special on June 8.
The BBC is calling the Twitter partnership a trial interactive experience and saying that it will offer a “real-time curated timeline” of tweets allowing followers to see immediate commentary from BBC experts and BBC Reality Check.
“It is in the public interest for BBC audiences to hear from those seeking election and the BBC’s TV specials are moments when the public focus on the campaign and get to hear politicians answering their questions,” said the BBC in a statement.
RELATED: NFL signs multiyear deal with Twitter for live programming
For Twitter, the BBC agreement caps off a busy month of signing new content agreements and expanding existing deals. Earlier this month, Twitter signed a new live programming deal with the NFL for a 30-minute live digital show that will air on Twitter five days per week during the NFL season. NFL Network on-air personalities will host and cover news, game highlights, pregame updates, and more. The League will use Periscope and Twitter to produce live pregame access during primetime game windows and other matchups during the season.
"We have every expectation that the new daily live show, produced by NFL Network and featuring some of our top analysts, will quickly become some of the most popular programming on Twitter," said Brian Rolapp, chief media and business officer for the NFL, in a statement.
Before that, Twitter used its first Digital Content NewFronts presentation to announce 12 new content partnerships with companies including BuzzFeed, MLB and Live Nation.