Universal Sports taps Brightcove for delivery of live, VoD content

LAS VEGAS--Universal Sports Network is using Brightcove's (Nasdaq: BCOV) Video Cloud online video platform to deliver live and on-demand sports coverage to its website UniversalSports.com.

The company today said it would deliver more than 2,000 hours of original, Olympic, adventure and endurance sports programming to both Adobe Flash and HTML5 desktops and devices.

USN said the Video Cloud allows it to "offer significant quantities of both live and on-demand video content across multiple screens while providing a great viewer experience."

"Video Cloud also gives us access to critical analytics and reporting tools that we use to measure the performance of our programming and fine-tune content to best meet the demands of our passionate audience and dedicated advertiser base," said Elliott Gordon, vice president and general manager of digital for Universal Sports.

The software automatically detects what device and bandwidth a viewer is using, and optimizes the content for the respective viewing screen.

Universal Sports is a partnership between NBC Sports and InterMedia Partners. It currently offers more than 1,200 hours of original programming each year, and it has exclusive rights to world and national championship events in a wide array of sports, including swimming, track and field, gymnastics, cycling, skiing, figure skating and rugby.

Brightcove said that as part of the deployment, Video Cloud was integrated into Universal Sports Network's existing WordPress content management system.

The roll out uses Adobe Pass to authenticate subscribers' access to content. Viewers also can subscribe to content packages, like rugby, for example, through a content management platform provided by CSG International.

Eric Elia, vice president of TV solutions at Brightcove, told FierceOnlineVideo that the win underscores the demand for solutions for premium content, adding that consumers increasingly want "access to content on any device, at any time.

"Video Cloud's ability to support high quality live and on-demand video will make it easier for Universal Sports Network to meet the needs of its demanding viewers both now and in the future," he said.

For more:
- see this release

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