Video compression solutions provider V-Nova is releasing its signature product, Perseus, as a software development kit (SDK) that can be integrated into third-party encoders and video players. The company said SDK availability will make it easier to deliver HD-quality video over bandwidth-constrained networks such as mobile networks.
The SDK builds on V-Nova's Perseus video processing technology, which works with customers' existing hardware and software platforms to deliver higher-quality video at lower bitrates. V-Nova began integrating Perseus into customer platforms in 2015 and collaborated with companies in various verticals including Airbus, NVIDIA, Alcatel-Lucent (now part of Nokia), NTT Data and others to further test the solution for a variety of implementations, from set-top boxes to 4K streaming.
"This product release is the result of the work we have done in the past year with customers and industry partners to address real-life customer projects. We have now packaged the software to make it more readily scalable and available for TV service providers and platform operators to deploy on any equipment or media player in their ecosystem," said Guido Meardi, V-Nova CEO and co-founder, in a company release.
With the rapid growth of mobile video viewing, better compression solutions are of key interest to both OTT providers and the companies involved in delivering that video -- from transport providers like Level 3 and Cogent, to wireless carriers such as AT&T (NYSE: T), T-Mobile (NYSE:TMUS) and Verizon (NYSE: VZ). Right now, the major U.S. carriers are locked in a battle of wills to attract subscribers in a saturated market, launching (or in AT&T's case, planning) mobile-first video services like Binge On and Go90 and promoting zero-rated data or much lower-priced data plans for video viewing. At the same time, they're fretting over how to meet the capacity requirements for mobile video demand.
Vendors across the ecosystem have been putting together a number of solutions to meet mobile streaming demand -- from cloud-based services to various compression services and more. While V-Nova's Perseus solution is one component to IP video delivery, it will be interesting to see the amount of takeup of its SDK by providers.
For more:
- see the release
Related articles:
Netflix promises to shave 20 percent from bandwidth with new approach to variable bitrate
IBM, Harmonic join consolidation frenzy with Clearleap, Thomson Video Networks acquisition moves
4K gets thumbs down from Discovery, BBC and others at IBC