The advertising industry's investigatory arm, the National Advertising Division (NAD), says it would be a good idea for Comcast (Nasdaq: CMCSA) to stop claiming its Xfinity Internet service is the "fastest in the nation."
NAD, which is administered by the Council of Better Business Bureaus, based its suggestion on an ISP test performed by PC Magazine that showed, among other things, Comcast is the fastest Internet option for 94 percent of the homes in its footprint but it's not the fastest when Verizon (NYSE: VZ) makes FiOS available with downloads that can hit 150 Mbps uploads of 35 Mbps.
Verizon, in an e-mail to FierceOnlineVideo, lauded NAD's conclusion and used a 10-point statement to say, among other things, that FiOS top speed "will be twice as fast as anything America has ever seen" and that FiOS speeds will "meet the needs of consumers today, and years into the future."
Verizon also applied the needle to Comcast and the entire cable industry by noting "many of our cable company competitors would probably love to operate and all-fiber-optic network like FiOS."
A Comcast statement said the MSO would take the NAD recommendations into account when formulating future advertising.
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