Verizon goes for minimal branding with go90 OTT service

It's free, series are available to watch individually, and some users won't even know it's a Verizon service: Those are a few key features of go90, a mobile-first online video service which has now rolled out in beta to a few of its wireless subscribers.

Once it's officially launched, users won't have to be Verizon subscribers to access the go90 app. Go90 currently has about 100 to 200 hours of content from MCNs like AwesomenessTV and Machinima, and will include popular shows from several networks such as Comedy Central, ESPN, Discovery and others. FierceWireless has the lowdown on Verizon's new service here.