Verizon, which launched its mobile-first streaming service, Go90, just a few months ago, announced several significant changes to the app. For one, viewers won't have to register to watch go90 -- although they'll still need to do so if they want to comment or participate in other interactive elements.
Users can also "cast" Go90 to a larger screen using Google Chromecast or Apple TV, the carrier announced. That could increase viewership in general and the amount of time viewers spend on the app -- a significant metric for OTT services.
FierceCable has complete details of Verizon's additions to its streaming service here.