Verizon's Go90 rolls out new features to attract more users

Verizon, which launched its mobile-first streaming service, Go90, just a few months ago, announced several significant changes to the app. For one, viewers won't have to register to watch go90 -- although they'll still need to do so if they want to comment or participate in other interactive elements.

Users can also "cast" Go90 to a larger screen using Google Chromecast or Apple TV, the carrier announced. That could increase viewership in general and the amount of time viewers spend on the app -- a significant metric for OTT services.

FierceCable has complete details of Verizon's additions to its streaming service here.

Suggested Articles

Discovery's CEO said the company was putting finishing touches on bringing an aggregated direct-to-consumer product to the market.

The company says it will serve advertisers with a single transactional point of entry for its digital video content.

Cinedigm struck a distribution partnership with Littlstar for many of Cinedigm’s linear and VOD streaming channels to run on Littlstar’s platform.