Viacom producing short-form Web series at

Viacom's (Nasdaq: VIA) MTV has set up a new studio to make short online video clips for and its TV Everywhere apps. The original online content includes such shows as "Rock Stories," "Late Night Munchies" and "Inside Joke," with episodes running less than five minutes.


MTV is not the only network producing short-form content specifically for the Web and mobile devices. Last month, Discovery (Nasdaq: DISCA) and its Revision3 unit introduced, where it posts short clips from a variety of Web-only series.

The site gives MTV more freedom to try new ideas and work with new talent, Colin Helms, senior vice president of MTV's connected content group, told Advertising Age. The site will also feature clips produced by advertisers, according to the report.

TV Everywhere apps for MTV and MTV2 are available now on iOS devices, with similar apps for VH1, CMT and LOGO coming soon, Viacom said. Additionally, the MTV and MTV2 apps will be available for Android devices and the Xbox by the end of the year.

For more:
- read Viacom's press release
- Advertising Age had this story

Related articles:
Amazon's online video service licenses Viacom shows
A&E Networks launches full-episode streaming TV apps for Android
Discovery, Revision3 invest in new online programming

Suggested Articles

A common trope maintains that the words “Apple” and “less expensive” don’t belong in the same sentence. But the company could benefit from putting a cheaper…

Dish Network has hired Kannan Alagappan, who previously served as chief technology officer and head of technology for Australian telco Telstra, as its new CTO.

HBO Max, the upcoming subscription streaming service from WarnerMedia, has filled out the rest of its executive team in charge of original programming.