Vice and FremantleMedia to introduce online food network targeting millennials

Vice Media and FremantleMedia are developing an online food network full of new food video series, recipes and news and events, they said. The project does not yet have a name or a home online but will be available through multiple platforms.

"Today's youth are the driving force behind the food culture explosion, yet they remain totally underserved when it comes to original food programming," said Andrew Creighton, Vice Media's president. Vice already has a stable of online food shows, including "Munchies" and "Fresh Off the Boat."

The new food project will mark a large expansion and include a "full slate" of original programming, the companies said. "The genre is ready for a smart, bold new voice," said Keith Hindle, CEO of digital and branded entertainment for Fremantle.

The project eventually will expand to include events like food festivals and tastings, mobile apps for finding food nearby and merchandise.

For more:
- see the press release

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