Video ads expected to hit Facebook this summer

Facebook users could begin seeing video ads this summer, the Financial Times reported. The ads would play automatically and silently in a user's news feed until the user clicked on one, at which point an ad would restart with sound--an ad format that has been used by other online publishers.

Facebook expects the ads will fetch more than $20 for each thousand views they receive, the Financial Times reported, citing people familiar with Facebook's plans.

Online video advertising has been rising and is expected to exceed $4 billion in 2013, according to eMarketer. Facebook sold $1.25 billion of online ads during the first three months of 2013, it told investors last week. That represented a 43 percent increase from the same period a year earlier. Adding video ads could help it increase ad sales even faster.

Advertising Age reported in December that Facebook was preparing to sell video ads in a bid to lure more marketing money its way.

For more:
- the Financial Times had this story (reg. req.)

Special report: New advertising formats, timing could help monetize online video advertising

Related article:
Report: Online Video increasingly drives consumer purchases

Suggested Articles

CBS and Viacom have officially set the executive team that will lead their digital services including CBS All Access, Showtime and Pluto TV.

The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.

Roku is rolling out a discounted bundle deal for its users that buy both Showtime and Starz subscription streaming services on the Roku platform.