Ad-management platform Videoplaza has received $12 million in Series B funding to accelerate its global expansion, increase R&D and focus on helping client "build a sustainable business in a fast changing and ever more fragmented world."
The funding came from Qualcomm Ventures and Innovacom, and follows on the heels of what Videoplaza said was a strong 2011, during which it grew its international client base and delivered five times greater ad serving volumes in the last year.
The London-based company has opened new offices in Madrid, Berlin and Singapore, and serves a client base across 17 markets worldwide.
Videoplaza CEO Sorosh Tavakoli said that while IP-delivered TV presents multiple opportunities for media owners to increase distribution, reach and revenues, device fragmentation and developing monetization policies across multiple platforms present a unique set of challenges that require a technical infrastructure to support them as they implement a device agnostic approach.
Videoplaza's technology platform delivers advertising on all leading devices and services including Flash, Silverlight, HTML5, iOS devices, Android, Sony Playstation, Samsung Smart TVs and closed IPTV environments etc.
The company said it expects more than half of its traffic to come from non-PC devices by 2013.
Videoplaza launched in 2008 and, in March 2010, landed $5 million in funding from Creandum and Northzone for syndication and multi platform strategy on the product side as well as commercial expansion to new European markets such as Germany, Spain and Italy.
At the time, Tavakoli told FierceOnlineVideo Videoplaza allowed publishers to "monetize their content regardless of where the content is being consumed: on the publisher's own site, syndicated to third parties and other emerging devices and platforms."
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