Independently owned consumer publisher Dennis Publishing, which publishes more than 50 magazines, digital magazines, websites and mobile sites in the U.K. and U.S., including PC Pro, Viz and Maxim, is using Videoplaza to help it monetize its online video initiatives.
Videoplaza said its 'Monetizer' platform will be used to manage online video across all of Dennis Publishing's titles, adding that the deal includes monetization capability for video advertising on mobile devices, tablets, digital magazines and other environments.
Based in Stockholm and privately held, Video plaza works with broadcasters, newspaper publishers and other premium media owners in 15 European countries, offering a technology platform designed to help them maximize online video revenues whether its consumed on the publisher's own site, syndicated to third parties or on other emerging devices and platforms.
"Traditional magazine publishers are changing their workflows to produce more and more video content for their users to enjoy," said Sorosh Tavakoli, Founder and CEO of Videoplaza. "We're seeing this across the markets we operate in and are looking forward to helping Dennis Publishing grow and increase their monetization ability across their iconic titles."
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