For Viggle, it's not about being a rewards app or a social media app or even a way for networks and programmers to track their audiences. It's about tapping into an audience that still loves TV and, more importantly, loves to be rewarded for watching TV. With 2 million users and growing in less than two years of service, the site seems to be on the right track. President-COO Greg Consiglio explains why and where the company is going in a question-and-answer session with FierceIPTV editor Jim Barthold. The full Hot Seat session can be found here.