Chromecast, Google's (Nasdaq: GOOG) new streaming media device, will see more support from online content providers soon. The device, which plugs into an HDMI port in a TV set and lets users control what's on TV with a smartphone, tablet or PC, was introduced with support for YouTube and Netflix (Nasdaq: NFLX) apps.
Now, online content providers such as Vimeo, Redbox Instant, Revision3, AOL On and others are working on support for Chromecast. Others, such as HBO Go, are exploring it, according to multiple reports.
The device is also capable of streaming unsupported video through a Web browser. However, initial reviews of the device have said the apps that support Chromecast offer a much higher-quality stream than the browser-based option. Apps that support the device stream content directly to it. Unsupported content can be viewed by "mirroring" a Chrome browser tab on a users' other device.
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